13 Jan 2021
An article by Clemens Joast, Managing Director

Live is Life. What helped the cult band OPUS to become a global hit a few decades ago is now providing strong impulses in online communication.

Whereas not so long ago, broadcast trucks packed with technology costing hundreds of thousands of euros were needed to realise a professional live broadcast, today a simple smartphone is enough in the simplest case. But even more complex multicam settings can now be realised with a manageable budget. Last but not least, the ongoing pandemic has caused a veritable flood of live broadcasts: from daily crisis press conferences of the German government, to DJs who want to attract attention with live sets, to large concerts – there is hardly any content that has not been streamed via various channels.

However, one thing quickly became clear: Not everything that can be streamed finds an audience or generates reach and – this is where we come in – not everything that somehow transports images and sound is also a successful live broadcast. There are several factors that make the difference between a professional live broadcast and a mediocre stream. As with all audiovisual productions, the whole thing starts with the craft of a media maker: a decent picture with good lighting, a sensibly chosen image section, proper, well levelled sound, on-air graphics such as inserts, station logos or corner bugs and, last but not least, technology that simply has to work – in our case always including a backup system. There is hardly anything that looks more unprofessional than a livestream that breaks off, doesn’t start on time, has sound and image drop-outs, etc. But how do you create the perfect livestream? Is it enough to simply spend a few hundred euros and order the next best video interface? Just press the red “Go Live” button and hope that everything works? No, streaming is like everything else in life: Experience comes with the mistakes you make. And I can assure you that we have experienced just about everything in the last 10 years: Faulty hardware, internet connection not working, overheated computers, sudden power failure, event guests just ripping out a cable, etc. A list that could be continued almost indefinitely. But: Ideally, you only make each mistake once. And so we can claim that we are prepared for (almost) every scenario. But where does a livestream actually make sense? The classic event par excellence is certainly the live event, be it sport or culture. Here, added value is created for fans and sponsors. A positive side effect: a recording of the entire event is available immediately after the end of the event. But professionally produced live broadcasts are also becoming increasingly popular on a smaller scale: Press conferences, presentations or company events that were previously only carried out with a webcam gain significantly in value through a professional production. Sounds expensive? It isn’t. The broadcast of a press conference or a presentation starts at just a few hundred euros. But for that you get a professional solution including recording of all content.

But it can also be more complex: thanks to our network with locations in Tyrol, South Tyrol, Vienna and Immenstadt (Allgäu), we can rely on a well-coordinated team of technicians and cameramen and realise events with up to 8 cameras incl. on-air graphics, instant replays and much more. Through LTE bonding (up to 6 LTE modems are bundled for data transmission) or optionally even a satellite uplink, we are not dependent on local internet services and can go LIVE from anywhere. go LIVE. You have an idea or an event that should reach a broad public? You want to transport your content via livestream due to the current pandemic restrictions? We are sure to find the right solution for you. I look forward to your questions and suggestions!

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